Bonus content
A big welcome in from me.
This is a sales pitch-free zone! I’m the marketing guy.
Especially for your enjoyment, I’ve selected a mix of preview marketing items and new stuff.
It’s really a bit of a scrapbook.
Please come back soon as this page evolves!
(Last updated: 29 August 2023).
Best & thanks again for your click! 🖱️👆
David
This page is curated by David Hardy, Group Marketing Director at Marcura
p.s. (and in bold!): if we can give you a demo of any of our solutions, we’d love to – pls fill in the form, big red button, top right – we’ve made the form as short as possible!
NEW IN AUGUST
Big news – big headline!
Marcura and ShipServ announcement
Biggest news of the year so marketing was mad busy with graphics, web, PR and social.
NEW IN AUGUST
New solution = new website look
Welcome to PortLog Pro
We’re super excited about the launch of the powerful new version of PortLog – PortLog Pro.
To celebrate we worked on a new website look.
New in August: TikTok
MarTrust is a b2b and b2c business – we have corporate customers as well as crew/seafarer customers.
For the latter, we’ve just done our first video designed for re-posting onto TikTok.
Here it is (on Vimeo – 31 seconds!).
August AI
We’re very much into the benefits AI can bring for not only our solutions but also in Marcura marketing.
Of course, we use ChatGPT and similar tools to ensure our copy is as good as it can be.
We’ve used AI to produce videos – see below.
Most recently, we’ve used AI to produce more compelling images for our stories.
It took quite a lot of iteration but here’s the end result (it goes with a current LI campaign).
From July:
We’ve been testing out some marketing AI tools.
Here’s a new video we’ve just finished featuring video AI – from Synthesia.
It’s a really good tool and we’re delighted with the result.
Archives: March 2023
We’ve run “Dragon” (at the top of this page) for a few months.
I wanted a more digitally looking visual for “Digital Transformation”.
Why a second creative attempt? Well, Digital Transformation…..it’s ABSOLUTELY 100% what we do!
Archives: March 2023
A new take on our facts and figures, and my first infographic @ Marcura!
Marcura facts, figures and fishes!
In situ: this infographic appears on this page.
Our latest E-Book
Written by our friends at Thetius, our brand new E-Book on maritime automation and digital transformation.
Read it here – no sign up required.
Archive – April 2023 – The DA-Desk deck of benefits
This is a just-launched DA-Desk campaign.
I wanted to show all the many benefits of DA-Desk, within a theme.
The concept was built around a deck of cards – there are many benefits/ cards – see here.
Special (creative) focus on…. MarTrust
I love these two pics.
Seafarers just setting out on their careers.
And is this a card or a cake?!! Ok, it’s a cake, but it’s pretty cool, right?
My favourite 6 Marcura graphics
#1: FinTech meets Maritime = MarTrust
#2: Data becomes beautiful (=useful)
#3: The people and teams we Serve
#4: Solutions smile
#5: Marcura’s world
#6: The MCaaS wheel
Written by:
(David Hardy, Group Marketing Director at Marcura)
p.s.
the end of the digitalisation journey……
