First published on blog.marcura.com/da-desk
A growing trend in business and product development is ‘co-creation’. By its very name, it implies a collaboration between two or more parties. In our case, we partner with the customer – or user – in the creation of value.
The term ‘co-creation’ is not new. However, it is now receiving more attention – driven largely by the increasing development of the Internet, particularly social media – as companies endeavor to differentiate themselves from the competition.
Hans–Christian Mordhorst, Managing Director of DA-Desk, explains the importance of co-creation in driving product development.
To watch the enitre video, click here: http://bit.ly/29TdXPo